regen®
Brand Tagline
EcoMaterial
for the Next Generation
As a leading brand in eco-friendly textile materials worldwide, Hyosung TNC
establishes the position of regen and reinforces its global reach.
regen®
BPS
As a pioneer in the eco-friendly textile ecosystem, regen BPS is a flagship brand that envisions a future of coexistence and collaboration
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Brand Vision
A leading textile brand that drives innovation to materialize the global eco-system
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Category
Eco-friendly textile material
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Korea’s first eco-friendly brand
Launched at a time when the public's awareness of plastic recycling was low
World's first commercialization of bio-based spandex
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High quality and reliability
Exceptional quality and reliability, surpassing general fiber materials in terms of functionality
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Active in creating an eco-friendly ecosystem
Collaboration with various institutions and preemptive investments in technology recycling
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Benefit
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Customer
The brand that realizes eco-friendly lifestyle and high functionality simultaneously
The brand that suggests advanced features and new lifestyles to customers
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Consumer
The brand that lives up to the desire to show that eco-friendliness itself is an innovation
The brand that finds ways to contribute to future generations
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Brand
Personality-
Innovative
The brand that uses technology to transform what seems impossible into reality
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Warm
The brand that takes an initiating role in creating an ecosystem for the next generation through partnerships
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Confident
The brand that is committed to solving problems rather than providing vague responses
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Target
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Customer
Global brands aspiring to be leading green brands while maintaining high functionality
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Consumer
Thoughtful consumers who prioritize the well-being of the next generation
Consumers who actively participate in collective efforts for the future without continuing their current lifestyle
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Customer Insight
The brand that embraces sustainability in the process of producing better products
regen®
Logo History
2008-2009
Developed regen and achieved the world's first Global Recycled Standard (GRS) certification
Used a circular symbol representing polyester yarn and compound words "recycle" and "generation"
2020-2021
Launched regen Jeju and regen Seoul and conducted campaigns for waste PET recycling
Incorporated elements symbolizing Jeju (waves) and Seoul (N Seoul Tower) to highlight the respective locations
2021
In the rapidly growing eco-friendly market, renewed regen to take the winning position in addressing environmental issues such as realizing a circular economy
Symbolized the letter “r” intuitively conveying the brand’s sustainable values.
2023
Demonstrated regen's eco-friendly leadership followed by launching Hyosung Group's integrated family brand for eco-friendly textiles and introducing the world's first bio-based spandex
Need to maintain and enhance regen's established image in the eco-friendly field
regen®’s
Visual Identity
Given the accelerating interest in eco-friendliness and the diversification of eco-friendly brands, it is essential to develop a high-profile and
versatile visual identity that can effectively respond to the changing landscape
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A dramatic increase in eco-friendly consumption
Source: Ministry of Environment and Maeil Business Newspaper, November 13, 2020
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New Visual Identity of regen®
New Leadership Recycle
regen®’s
Keyword
regen should hold a dominant position in the rapidly growing eco-friendly market as the "new leading brand."
We aim to be at the forefront of the eco-friendly era while expressing the value of eco-friendliness.
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SUSTAINABLE
Convert, Reuse, Alternate
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LIVELY
Animated, Cheerful, Festive
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NATURAL
Organic, Refreshing, Agrarian
EcoMaterial for
the Next Generation
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ECO EYE
As a global textile company, regen envisions the future.
Through green (Eco) textile technology,
we aim to see (Eye) a better and greener future
and create a closed loop. -
Drawing a
New Leadershipregen embraces a sustainable mindset,
envisioning new leadership in the eco-friendly era
through the power of technology.
Brand Logo
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Recycling Category
Eco-friendly recycling materials for eco-lifestyle
regen® BLUE
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Bio-based Material Category
Bio-based materials and biodegradable and depolymerization materials
regen® GREEN