Product Brand System
Changes in
Brand Architecture
Through a simplification of our brand architecture by integrating various elements, we have centered our capabilities—including
the bioproduct groups developed as our strategic category—on our two major brands, CREORA and regen.
Previously (until Jun. 2023)
Multi-brands system
by category
-
Spandex
-
Polyester
-
Nylon
Present (from Jul. 2023)
Dual brand system :
CREORA and regen
-
CREORA
Spandex
Polyester
Nylon
ex
- The spandex line is represented by the color blue, the nylon line by gold, and the polyester line by gray
- Individual items are labeled uniformly in the lower right corner using the same font
-
regen
Recycling
BIO
ex
- The color blue that symbolizes our eco-friendly technology and future orientation is used as standard (recycling)
- As for the bioproducts, green, which represents universal eco-friendliness, is used for the circle
Default
Brand Architecture
We consolidated our conventional products under the brand name CREORA, while our eco-friendly products are now branded as regen to strongly appeal to the market.
We operate a dual-brand structure by categorizing functional products and spandex under CREORA and eco-friendly products under regen.
company brand
Textile Materials
-
CREORA®
Representative brands in the functional textile products
Structure : CREORA®
+ product nameWe aim to phase in a system that minimizes the individual identities of each product group and focuses on highlighting their functional aspects, such as unique features and benefits
-
regen®
Representative brands in the eco-friendly textile products
Structure : regen®
+ product nameWe aim to phase in a system that minimizes the individual identities of each product group and focuses on highlighting their functional aspects, such as unique features and benefits
Non-textile and Industrial Materials
-
HYDROSOLE
Non-textile bio-PTMG for B2B sales
Structure: HYDROSOLE
+ product nameWe enhance our sales portfolio by leveraging the non-textile material properties
-
regen® INDUSTRY
Depolymerization Nylon Chip
Structure: regen® INDUSTRY
+ product nameWe utilize the industrial material properties of depolymerization chips, the co-brand of the three chemical companies, and the umbrella effect of regen®